Wednesday, November 13, 2013

Know Your Audience: A Message from the LMC President

This blog has focused plenty on the history of Minnesota cities, so how about we shift gears for a moment to ponder how cities can be better prepared for the future? It all starts with knowing your audience, according to LMC President Shaunna Johnson ('13-'14).

Specifically, Johnson wants cities to gather information about their changing demographics—think baby boomers and millenials—and to think about how cities can prepare for declining revenue and increased demand for services.

Changes in how people live and work also pose an opportunity for cities to evolve. You know those public hearings? Johnson challenges city officials to consider how to adapt this important process to better meet the needs of citizens today.

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